Course Description

  • Do you already run or are thinking of running sports events?
  • Do you want to know the ‘how to’ of confidently creating and producing great sports events? 
  • Have been given a sports event to run and don’t know where to start?       
  • Do you already run sports events and want to get a better return on your time, effort and money investment? 
  • Is your club looking to use events as a great way to build your membership and public awareness? 

IF SO….. THIS SPORTS EVENT MANAGEMENT COURSE IS FOR YOU 

Sports Event Management: Course Introduction

Sports events involving the testing of sporting prowess through competition are one of the most enduring of human activities – as nations, as people’s we love them!  Sports events not only bring a variety of benefits to the host organisations but also to those who participate in them, such as players, coaches and officials. Not forgetting the tremendous amount of entertainment and enjoyment events bring to those who attend or watch them – the fans, the supporters and the parents.  

Sports events ability to raise awareness and income, help promote the health agenda and generate media coverage has placed them high on the agenda of sports governing bodies, Sports centres, Health Clubs and Gyms, Sports Development Officers and clubs. Every week these organisations and individuals up and down the land organise a mix of local, regional, national and international sports events. 

But the tricky thing is:

Sports Events, like many things in life, seem in essence quite simple things but are in fact, a little more difficult to actually deliver. Creating memorable and crucially rewarding events when participant and spectator expectations are so high - is no easy task. Designing, planning and producing events is a bit like directing a live stage show. Unlike a show though: there is usually no dress rehearsal or full run through and once started - no second chances.

But the truth is:

My experiences have shown me that you can be great sports event manager, with a little of the right kind of help and a ‘can do’ attitude.

So on my on line sports event management course – ‘How to organise successful sports events’ I am going to teach you everything I know about the ‘how to’ of organising great events and so give you the skills and confidence to run your own races, tournaments, taster and Talent development events, time trials, multi-sport events and friendlies and all in just a few hours....even if you have not run an event before! 

Course Outcomes: you will learn how to:

  • design events your participants and spectators actually want using objective setting to guide your events planning
  • create and design a sports event that attracts attention 
  • understand what are the key sports specific event planning considerations 
  • effectively project plan and budget your events
  • select, contract and work with great contractors and suppliers
  • search, evaluate, select and site plan your perfect sports venue
  • design a great event programme that delivers excitement and runs to time and to plan 
  • increase your event sign up rates by creating effective event promotional plans using on and off line media
  • construct accurate operational plans to help you build, run and break down your events 
  • deliver safe, well run and risk assessed events
  • lead, motivate and brief your event day teams
  • obtain feedback and evaluate the effect of your event

And of cause know that YOU can design and deliver memorable and rewarding sports events: the 'how to' of successful sports event management.

The course

The Event Expert ‘How to organise successful sports events’ is a high content sports event management course designed to give you a great understanding of ‘how to’ run successful sports events. You will get clear, logical, easy to follow advice that you can implement straight away.

You will also get high quality course materials which include:

  • A 30-page reference material – jammed packed with additional materials
  • A course workbook of activities to help you try out your new found learning
  • Various event planning templates – so you don’t have to create your own
  • A selection of subject specific articles to help embed the learning
  • Access to my unique 7-step event planning process. NB: It’s the same one I use to run my own events. I have been designing, planning and delivering events for the past 20+ years.

I know events are no soft option. However, with the right kind of help and a positive attitude, I believe we can all be great sports event managers. This course should set you up nicely to enter the wonderful world of events planning! 

The truth is:

I knew nothing about events when I was asked to run my first sports event! I learnt quickly and happily survived. I think you will too.

Who is How to organise successful sports events course for? 

This on line sports event management course is specifically for: 

  • Anyone who is thinking of running or does already run sports event
  • Anyone new to sports event planners with little or no actual events experience or formal training 
  • Anyone who has been given a sports event to run or been asked to help and are perhaps feeling a little overwhelmed and don’t know where to start!   
  • Anyone who has already tried sports events before but found they have not quite delivered and wants to get a better return on their time, effort and investment
  • Anyone who simply wants to know the ‘how to’ of successful and rewarding sports events
  • Anyone whose sports club or association wants to run events as a great way of building membership and public awareness
  • Anyone who is already involved in running events and wants to step up into the sports event managers role. 

So, if you are a coach, club official, sports governing body, volunteer, employee charity, community group, school, college or interest group this course will give you a full understanding of the ‘how to’ of successful sports event management planning.

It is suitable for all types of sports events.

Please note that this course is not suitable for experienced professional sports directors running commercially focused major sports events, although it would be a very helpful reminder of the fundamentals of successful event planning or for those who have had no formal event management training. 

Course duration 

I recommend you set aside about 8 hours (a day) to fully review the presentations, watch the videos, read the accompanying blogs and reference manual and complete the quizzes and exercises. 

Or if time is precious: you should try and set aside an hour at a time and complete a module a day? The choice is yours.  

Here are a couple of recent testimonials for this on line course

An extremely helpful events course.

I found the course extremely helpful. I have learnt things I never knew before. The workbook provided during the course is great for taking notes and the reference manual is full of so much useful information about everything you need to know. I have kept a copy of both for myself to refer back to when I need a bit of guidance. I really liked the fun test at the end of the course to the quiz after module 8. I fully enjoyed the blog posts, I especially liked reading about Chris's own personal experiences. I particularly liked the blog titled ' is finding the perfect venue really such a big deal'. I believe reading about his personal experiences as an event manager really helps understand all aspects in organising an event. I will recommend the course to anyone who is truly interested in the events industry. 

Gemma Rolfe

Jam packed full of information that is really useful, relevant and reliable

“WOW! What a comprehensive course, I found it jam packed full of information that was really useful, relevant and reliable. The course literally covers everything a new event manager could possibly need to know in a simple and easy-to-understand manner with the course elements covered in a logical and common-sense order which helps it flow easily. I like the way the way you have used a combination of narrated presentations, PDF’s and fun aspects like the quiz / survey at the end, this makes it varied and interesting to read. With so much information to take in, the individual slides are simple, easy to digest and absorb. The ‘visual’ of where you are in the course in the left-hand side column is helpful and useful to keep track with. If you are thinking of or new to events, this course is a must do!” 

Louisa Brown. 

Here’s some Testimonials from my How to organise successful events course (my first on line course):

5* Detailed, lots of advice from the real world, tons of information. Can't wait to put it into practice. Thanks for your time and energy to put this together.     Andre Sammut

5* I have really enjoyed this course! Filled with useful information, detailed, and extremely helpful. Anneline Gomez

5* This is a fab course. The presenter is really engaging. A good mix of screens lessons and challenges.  Callum Cowham

Your event tutor: Chris Powell, The Event Expert: 

I run an event management training and consultancy company (The Event Expert) delivering in-house and on-line bespoke event training courses and consultancy services to clients from the world of business, education, sport, the public and charity sector, training, tourism, creative agencies and festivals. covering all types public and business events. 

In terms of my practical sports event management experience examples of other events he has been involved in are UK Cross Country Championships, a Hockey international, Race for Life events, Rugby, Badminton and Sailing competitions, Half Marathons and Road Races, Disability Triathlon, Cycling, Athletics, Badminton, Volleyball, a 2012 Community Games programme and producing the content for The Rugby Football Union’s event planning resource. In short, he knows about sports events!  With over 500 delivered and trained 4500 events managers trained - you’re in good hands. In other words, I know events and practice what I preach. My very first experience of sports events: was the Tour De France: the world’s largest annual sporting events - quite an events baptism! I am also author of two practical ‘how to’ events planning books.

My objective: my reason for doing this is to turn accidental, occasional or new event managers into confident and skilled event professionals: able to deliver outstanding and rewarding events. 

www.theeventexpert.co.uk

Here are some phrases that have been used to describe Chris taken from recent course evaluations and testimonials are: They include:

Creative, personable, expert, very keen attention to detail, enthusiast, inspiring, passionate, engaging, funny, relaxed, captivating, knowledgeable, meticulous, real can-do approach, really really…knows events, a real events practitioner, excellent communicator, approachable, has a wealth of event experience. 


Frequently asked questions

1. What are the course requirements?

Pen, paper or a note taking device but more importantly a willingness to have a go! An internet connection would be helpful but not essential

2. Do I need to have run sports events before to take this course?

No, you don’t. But a keen interest in your chosen sport and a love of attending them is a must!

3. Will I get a course completion certificate?

You will get a certificate of completion at the end of the course.

Your investment?

(NB: Prices are in dollars as the course is housed on a Canadian learning platform) 

Your investment in The Event Expert’s ‘How to organise successful events' is just ($149) Included in the price are the following:

  • A 30+ page reference material – jammed packed with additional materials
  • A course workbook of activities to help you try out your new found learning
  • Various event planning templates – so you don’t have to create your own
  • A selection of subject specific articles to help embed the learning
  • Access to my unique 7-step event planning process. NB: It’s the same one I use to run my own events. I have been designing, planning and delivering events for the past 20+ years.

Your 100% No-risk Guarantee

If you are not entirely satisfied with the course: I offer a 100% money back guarantee for a period of 30 days after you purchased the course.

I really do believe that you will find the course incredibly helpful as you seek to learn the event planning ropes but should you not: I will give you your money back. No questions asked.

Interested? Do you want to learn to be a great sports events manager? Then don’t delay sign up now…this should be the start of something very special

PS: Imagine having the confidence to run your own sports events? To lead or be part of an event planning team organising sports events: races, competitions, leagues, tournaments, Taster, Talent and mass participation events and to know you did yourself…! 

Go on: give it a go and let’s get you signed up?

The Event Expert

Chris Powell

Chris Powell, The Event Expert specialises in helping individuals and teams design, plan and deliver their own high-quality event experiences. Chris has been designing, planning and delivering events for the past 20+ years. He has been a local authority events manager and events director of a range of events and festivals, as well as helping a variety of organisations to deliver their events – as a freelance events manager and coach.For the past 17 years, he has also been helping a wide range of organisations from the business; charity and public sectors to develop the ideas, skills and confidence to go it alone: run their own events. His clients include major corporates, local authorities, UK and European training companies, tourism, education, marketing agencies and individuals. Course delegates also range from first time and occasional event planners and students, right through to experienced event professionals. Examples of clients Chris has designed and delivered events courses for include Dior, Heineken, NATO, Council of Europe, Sharjah Commerce and Tourism Development Authority...to name but a few.With some 500 events successfully completed and over 3500 events managers trained, Chris does know a thing or two about the ‘how to’ of organising successful events. He loves nothing more than passing on his knowledge to today's and the next generation of event managers. He writes for key event industry sites, regularly gets asked to speak on all things events and is the author of two event management books namely:‘How to deliver outstanding corporate events’ (lulu.com)‘How to organise successful events’ eBook (Amazon)Chris’ company The Event Expert provides bespoke in-house event management courses and consultancy services on business, exhibitions (including stand staff training), community events, major sports events and festivals.Chris is an events groupie: a specialist: he does nothing else!

Course curriculum

  • 3

    Module 1: Purpose - Creating winning sports events

  • 4

    Module 2: Presentation - Designing knock out sports events

    • Introduction to designing knock out sports event experiences

    • Event Design ideas

    • Event idea evaluation process

    • Setting an event date

    • Creating an event brief and event objectives

    • Module 2: Presentation - a summary

    • Article: What a great idea for an event. Really?

  • 5

    Module 3: Planning – Making your sports event happen

    • Introduction to event Planning – Making your event happen

    • Recruiting your event planning team

    • Running great event planning meetings

    • Sports Event Project Plans

    • Event project plan tasks

    • Your event project plan

    • Event budgets - an overview

    • Preparing an events budget

    • Event Expenditure: The basics

    • Pricing up your entry fees

    • General sports event planning considerations

    • General sports event planning considerations contd.

    • General sports event planning considerations contd.

    • General sports event planning considerations contd.

    • Picking the right contractors and suppliers

    • Supplier contracts

    • Event Insurance (UK)

    • Module 3: Event Planning - a summary

    • Article: How to run super effective event planning meetings

    • Article: How to find an event sponsor

    • Check in time: How's it going?

  • 6

    Module 4: Place - Finding the perfect event venue

    • Setting your venue search criteria

    • Types of sports event venues

    • Evaluating your event venue (outdoors)

    • Evaluating your event venue (indoors)

    • Venue hire quotes

    • Selecting your event venue

    • Designing and planning your event site

    • Module 4: Places - a summary

    • Article: The 7 biggest venue finding mistakes and how to avoid them

    • Example Modern Penthalon Site Plan

    • Check In time

  • 7

    Module 5: Programme – the competition, races, matches

    • Introduction to event programming

    • Competition formats: considerations

    • Additional programme activities and event catering

    • How to plan Awards and Ceremonies

    • Finalising your event programme / schedule

    • Module 5: Programme - a summary

  • 8

    Module 6: Promotion – Designing effective event promotional campaigns

    • Introduction to sports event promotion - key factors

    • The 9 stage event promotional plan

    • Example AIDA event promotional plan

    • Event registration process and GDPR Regulations

    • Getting the attention of the media: Event Public Relations

    • How to create a stand out event web site and SEO

    • Designing an event poster or e-flyer invitation

    • The event brochure: hard copy

    • Module 6: Promotion - a summary

    • Article: How to create stand out event posters

    • Article: Is your event making the news?

    • Check in time: How's it going?

  • 9

    Module 7: Production – Delivering your event

    • Introduction to sports event production - key points

    • Delivery phases of an event

    • Recruiting your event day teams

    • Managing your suppliers and contractors

    • Event operational plans

    • Event joining instructions: participants, staff and suppliers

    • Public information area and registration

    • Sports Event Risk Assessment (UK)

    • How to write an Event Risk Assessment

    • Active and reactive event safety monitoring

    • Module 7: Production - a summary

    • Super Heroes Tri Risk Assessment - example

    • XYZ Sports Festival operation plan example

    • Article. Event safety and your 'must do' event planning responsibilities

  • 10

    Module 8: People – It’s show time!

    • It's show time: Introduction to Key points

    • The two key roles of a sports event manager

    • It's event day. Your tasks on event day

    • Briefing and working with event day teams

    • How to run an effective event control

    • What did they think? Expectation v Reality

    • Module 8: People - a summary

    • Article: The 7 core skills of a great event manager

    • Article: The seven mistakes unwittingly made by event planners and how to avoid them

  • 11

    Course conclusion and summary

    • Course objective review: the 7 1/2 stage event management system

    • Sports event: a summary

    • The Event Expert: Event training and consultancy services

    • Thank you for completing my course!

How to organise successful events

  • £197.00

    £197.00How to organise successful events with Chris Powell, The Event Expert

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