Course Description

  • Do you already run or are thinking of running events?
  • Do you already run events and want to get a better return on your time, effort and money investment? 
  • Do you want to know the ‘how to’ of confidently creating and producing great events?
  • Have been given an event to run and don’t know where to start?
  • Are you or your organisation looking to use events as way of building an audience, public awareness and sales    

IF SO….. THIS  EVENT MANAGEMENT COURSE IS FOR YOU

Event Management Course: Introduction

Events play an ever-increasing and important part of our everyday lives. We love our events! They can encompass anything from festivals and conferences to food and craft fairs to parties and celebrations. Events are also a tried and tested method for businesses and organisations to market themselves and generate sales.

But the thing is: 

Events however, like many things in life, seem in essence quite simple things but are in fact, a little more difficult to actually deliver. Creating memorable and crucially rewarding events when visitor expectations are so high - is no easy task. Designing, planning and producing events is a bit like directing a live stage show. Unlike a show though: there is usually no dress rehearsal or full run through and once started - no second chances.

The truth is:

My experiences have shown me that you can all be great event managers, with a little of the right kind of help and a ‘can do’ attitude.

So on my on line event management course – How to organise successful events I am going to teach you everything I know about the ‘how to’ of organising great events and so give you the skills and confidence to run events...in just a few hours. 

Course Outcomes: you will learn how to:

  • design events your customers or visitors actually want using objective setting to guide your events planning
  • create and design an event that excites
  • effectively project plan and budget your events
  • select, contract and work with great contractors and suppliers
  • search, evaluate, select and site plan your perfect venue
  • design a great event programme that delivers excitement and change
  • increase your event sign up rates by creating effective event promotional plans using on and off line media
  • construct accurate operational plans to help you set up and run your events
  • deliver safe, well run and risk assessed events
  • lead, motivate and brief your event day teams
  • obtain feedback and evaluate the effect of your event

And of course. . . know that YOU can design and deliver successful and rewarding events: packed full of great takeaway memories.

The course

The Event Expert ‘How to organise successful events’ is a high content course designed to give you a good understanding of how to run successful events. You will get clear, logical, easy to follow advice that you can implement straight away.

You will also get high quality course materials which include:

  • A 30+ page reference material – jammed packed with additional materials
  • A course workbook of activities to help you try out your new found learning
  • Various event planning templates – so you don’t have to create your own
  • A selection of subject specific articles to help embed the learning
  • Access to my unique 7-step event planning process. NB: It’s the same one I use to run my own events. I have been designing, planning and delivering events for the past 20+ years.

I know events are no soft option. However with the right kind of help and a positive attitude, I believe we can all be great event managers. This course will certainly set you up nicely to enter the wonderful world of events planning!

Incidentally I knew nothing about events when I was asked to run my first event. 

I learnt quickly and happily survived. I think you will too.


Who is  the How to organise successful events course for?

This event management course is specifically for:

  • New event managers who have no or little actual events experience or formal training.
  • Anybody who has been given an event to organise or been asked to help plan and deliver an event.
  • Anybody who has already tried events before but found they have not quite delivered.
  • Anybody who simply wants to know 'how to' run a successful events
  • Anyone who is involved in events and wants to take a step up into the event managers role 

So, if you are an employee or are doing this voluntarily for a charity, community group, club, association, school, college or interest group this course will give you a full understanding of the ‘how to’ of successful event planning.

It is suitable for all types of public and business events.

It is not suitable for experienced event planners but, would be a very helpful reminder of the fundamentals of successful event planning or for those who have had no formal event management training.

Course duration

I would recommend you set aside about 8 hours (a day) to review the presentations, watch the videos, read the accompanying blogs and reference manual and complete the quizzes and exercises.

Or if time is precious: you could try and set aside an hour at a time and complete a module a day? The choice is yours

Here are some recent testimonials for this on line course 

An extremely helpful events course.

I found the course extremely helpful. I have learnt things I never knew before. The workbook provided during the course is great for taking notes and the reference manual is full of so much useful information about everything you need to know. I have kept a copy of both for myself to refer back to when I need a bit of guidance. I really liked the fun test at the end of the course to the quiz after module 8. I fully enjoyed the blog posts, I especially liked reading about Chris's own personal experiences. I particularly liked the blog titled ' is finding the perfect venue really such a big deal'. I believe reading about his personal experiences as an event manager really helps understand all aspects in organising an event. I will recommend the course to anyone who is truly interested in the events industry.

Gemma Rolfe

Jam packed full of information that is really useful, relevant and reliable

“WOW! What a comprehensive course, I found it jam packed full of information that was really useful, relevant and reliable. The course literally covers everything a new event manager could possibly need to know in a simple and easy-to-understand manner with the course elements covered in a logical and common sense order which helps it flow easily. I like the way the way you have used a combination of narrated presentations, PDF’s and fun aspects like the quiz / survey at the end, this makes it varied and interesting to read. With so much information to take in, the individual slides are simple, easy to digest and absorb. The ‘visual’ of where you are in the course in the left hand side column is helpful and useful to keep track with. If you are thinking of or new to events, this course is a must do!”

Louisa Bown. 

Your event tutor: Chris Powell, The Event Expert:

I run an event management training and consultancy company (The Event Expert) delivering event training courses and consultancy services to clients from the world of business, education, sport, the public and charity sector, training, tourism, creative agencies and festivals. I provide my services to accidental, occasional and professional event managers with the overriding objective of giving them the confidence and skills to plan their own successful and rewarding events.

In the past 20+ years I have delivered over 500 events and trained 4500 events managers. In other words I practice what I preach. I am also author of two practical ‘how to’ events planning books.

Here are some phrases that have been used to describe Chris taken from recent course evaluations and testimonials are: They include:

Creative, personable, expert, very keen attention to detail, enthusiast, inspiring, passionate, engaging, funny, relaxed, captivating, knowledgeable, meticulous, real can do approach, really really…knows events, a real events practitioner, excellent communicator, approachable, has a wealth of event experience. 

Frequently asked questions

1. What are the course requirements?

Pen, paper or a note taking device but more importantly a willingness to have a go! An internet connection would be helpful but not essential

2. Do I need to have run events before to go on the course?

No you don’t. But an interest in events and a love of attending them is a must!

3. Will I get a course completion certificate?

You will get a certificate of completion at the end of the course

Your investment?

Your investment in The Event Expert’s ‘How to organise successful events is just $199 (£160 ish!) 

Included in the price are the following:

  • A 30+ page reference material – jammed packed with additional materials
  • A course workbook of activities to help you try out your new found learning
  • Various event planning templates – so you don’t have to create your own
  • A selection of subject specific articles to help embed the learning
  • Access to my unique 7-step event planning process. NB: It’s the same one I use to run my own events. I have been designing, planning and delivering events for the past 20+ years.

Now if that wasn't already a tempting price here's over $600 (£500) worth of bonuses you will also receive FREE as part of course fee.

  • Attend any ‘live’ (in person) course in the next year and get a 20% discount worth $180 (£140) per course
  • FREE email access to me for 3 months after you have completed the course worth $121 (£94)
  • A free 20 minute follow up consultation call, at your request and at a time to suit you worth $72 (£56)
  • Free access to any webinars I run in the next 2 years’ worth $242 (£188)

Your 100% No-risk Guarantee

If you are not entirely satisfied with the course: I offer a 100% money back guarantee for a period of 30 days after you purchased the course.

I really do believe that you will find the course incredibly helpful as you seek to learn the event planning ropes but should you not: I will give you your money back. No questions asked.

Interested? Want to learn to be a great be an events manager? Then don’t delay sign up now…it could be the start of something very special

PS: Imagine having the confidence to run your own events? To lead or be part of an event planning team organising charity, arts and sports events: exhibitions, shows and fares, parties and celebrations and know you did yourself…with a little help from someone who started…just where you did – knowing nothing about events!


Go on: give it a go: you just might have a talent for it?

The Event Expert

Chris Powell

Chris Powell, The Event Expert specialises in helping individuals and teams design, plan and deliver their own high-quality event experiences. Chris has been designing, planning and delivering events for the past 20+ years. He has been a local authority events manager and events director of a range of events and festivals, as well as helping a variety of organisations to deliver their events – as a freelance events manager and coach.For the past 17 years, he has also been helping a wide range of organisations from the business; charity and public sectors to develop the ideas, skills and confidence to go it alone: run their own events. His clients include major corporates, local authorities, UK and European training companies, tourism, education, marketing agencies and individuals. Course delegates also range from first time and occasional event planners and students, right through to experienced event professionals. Examples of clients Chris has designed and delivered events courses for include Dior, Heineken, NATO, Council of Europe, Sharjah Commerce and Tourism Development Authority...to name but a few.With some 500 events successfully completed and over 3500 events managers trained, Chris does know a thing or two about the ‘how to’ of organising successful events. He loves nothing more than passing on his knowledge to today's and the next generation of event managers. He writes for key event industry sites, regularly gets asked to speak on all things events and is the author of two event management books namely:‘How to deliver outstanding corporate events’ (lulu.com)‘How to organise successful events’ eBook (Amazon)Chris’ company The Event Expert provides bespoke in-house event management courses and consultancy services on business, exhibitions (including stand staff training), community events, major sports events and festivals.Chris is an events groupie: a specialist: he does nothing else!

Course curriculum

  • 1

    Course welcome, objectives and what will happen on the course

  • 2

    Introductory module - Introduction to the world of events management

  • 3

    Module 1: Purpose - Creating events…that will work

  • 4

    Module 2: Presentation - Designing knock out events

    • Module 2 Presentation - Designing Knock out events.pdf

    • What a great idea for an event...says who

    • How to design must attend events

    • Presentation: just a minute quiz time!

    • Presentation - Just a minute answers

  • 5

    Module 3: Planning – Making your event happen

    • Module 3 Planning – Making your event happen.pdf

    • Event sample project plan for medium sized event page 1

    • Event sample project plan for medium sized event page 2

    • Event sample income budget for XYZ event

    • Expenses sample budget for XYZ event

    • How to run super effective event planning meetings

    • Event planning: just a minute quiz time!

    • Event Planning - just a minute answers

    • Check in time: How's it going

  • 6

    Module 4: Place - Finding the perfect event venue

    • Module 4 - Places – Finding the perfect event venue.pdf

    • Is finding the perfect venue really such a big deal

    • The 7 biggest venue finding mistakes and how to avoid them

  • 7

    Module 5: Programme - Creating must see event programmes

    • Module 5: Programme - creating must see event programmes

    • Nice event exactly what have I learnt

    • The Carnival is dead - long live the Carnival

    • Programme: Just a minute quiz time!

    • Programme - Just a minute answers

  • 8

    Module 6: Promotion – Designing effective event promotional campaigns

    • Module 6 - Promotion - designing effective event promotional campaigns

    • Few events ever sell themselves

    • Why waste your event budget on an event advert

    • Promotion: just a minute quiz time!

    • Promotion - Just a minute answers

  • 9

    Module 7: Production – Delivering your event

    • Module 7 - Production - delivering your event

    • sample event risk assessment

    • Sample events operational plan

    • Check in time: How's it going?

  • 10

    Module 8: People – It's show time!

    • Module 8 - People - It's show time

    • The seven mistakes unwittingly made by event planners and how to avoid them

    • Wanted…qualified experienced and brilliant event managers…

    • The 7 core skills of a great event manager

    • Introduction to event management end of course quiz

    • Introduction to event management - So what have you learnt (fun) test!

    • So what have you learnt test answers

  • 11

    Module 9: So you want to become an event manager

    • Module 9 - So you want to become an event manager

  • 12

    Conclusion and Thank you

    • Course conclusion

    • Chris Powell course conclusion video

Reviews

5 star rating

Jam packed full of information that is really useful, rel...

Louisa Bown

“WOW! What a comprehensive course, I found it jam packed full of information that was really useful, relevant and reliable. The course literally covers every...

Read More

“WOW! What a comprehensive course, I found it jam packed full of information that was really useful, relevant and reliable. The course literally covers everything a new event manager could possibly need to know in a simple and easy-to-understand manner with the course elements covered in a logical and common sense order which helps it flow easily. I like the way the way you have used a combination of narrated presentations, PDF’s and fun aspects like the quiz / survey at the end, this makes it varied and interesting to read. With so much information to take in, the individual slides are simple, easy to digest and absorb. The ‘visual’ of where you are in the course in the left hand side column is helpful and useful to keep track with. If you are thinking of or new to events, this course is a must do!” Louisa Bown, The Office Bee.

Read Less
5 star rating

An extremely helpful events course.

Gemma Rolfe

I found the course extremely helpful. I have learnt things I never knew before. The workbook provided during the course is great for taking notes and the ref...

Read More

I found the course extremely helpful. I have learnt things I never knew before. The workbook provided during the course is great for taking notes and the reference manual is full of so much useful information about everything you need to know. I have kept a copy of both for myself to refer back to when I need a bit of guidance. I really liked the fun test at the end of the course to the quiz after module 8. I fully enjoyed the blog posts, I especially liked reading about Chris's own personal experiences. I particularly liked the blog titled ' is finding the perfect venue really such a big deal'. I believe reading about his personal experiences as an event manager really helps understand all aspects in organising an event. I will recommend the course to anyone who is truly interested in the events industry, but be sure to read into the industry before you really make your decision to go ahead. I imagine it is feasible to complete the course in a week, even alongside other commitments.

Read Less
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