Course Description

7 steps to the perfect event: How do event managers run events: FREE On-line events course?

This events course helps those thinking of becoming involved in events understand what event managers do

So…

  • Are you thinking of getting involved in events but don’t know if it’s for you? 
  • Do you want to know what event managers actually do? 
  • Are you looking for a change of direction and think events might be for you?  

7 steps to the perfect event: course introduction

Events play an ever-increasing and important part of our everyday lives. We love our events! They can encompass anything from festivals and conferences to food and craft fairs to parties and celebrations - just about anything can be turned into an event.  

Events appeal to our primal universal instinct, to gather together to learn, be entertained, celebrate and communicate with each other face to face…it’s in our DNA. Our stand out memories often revolve around a shared experience, an event. Live Events will never go out of fashion.

For every event organised there needs to an event manager behind the scenes making it happen. 

This could, be you?  

The fact is:

I believe event management is a learnt skill (I learnt to be an event manager) and with a little of the right kind of help and a ‘can do’ attitude you can learn to be an event manager. 

Why should you think about becoming an event manager?

My thoughts…are as career event manager and echoed by many of the people I have been fortunate enough to work with over these past 20+ years is well….there is nothing more rewarding than seeing the end product (your event / festival): seeing your audience enjoying themselves: connecting: learning: achieving something: being inspired: smile: have light bulb moments and sharing powerful experiences…and knowing that you made it happen. It is incredibly fulfilling. From meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together.  

Events are no walk in the park but they are doable and that knowledge of knowing you or your events team made it happen, is very special.

Whose interested in events? 

Here’s a list of all those interested in events and incidentally all people I have worked with.   

  • Fashion houses  
  • Tourism Authorities
  • Major banks 
  • Council of Europe   
  • All businesses 
  • Local and county councils  
  • Exhibitions / Trade Show  
  • Drinks suppliers
  • Schools, Colleges and universities
  • Party planners
  • Interest groups and clubs
  • Cities / Towns / Villages  
  • Shops and shopping Malls  
  • Arts industry: music, dance     


  • TV channels 
  • Sports Marketing Agencies  
  • The Drinks trade 
  • Chambers of Commerce's 
  • Meeting and Events venues  
  • Government departments
  • Housing Associations  
  • Training companies 
  • Marketing Agencies 
  • Parks and Stately Homes 
  • Charities / Good causes 
  • Community associations
  • Sport’s Governing bodies / Clubs 
  • Food trade


You’ll note just about every kind organisation runs events or festivals. There is plenty of opportunity to work or volunteer and to find something that fits you: your interests, passions, causes and your situation. The event and festival industry is incredibly diverse, dynamic and creative. They BIG business!  Opportunity is everywhere. Events managers are in-demand.

The truth is:

Many of us, me included, dropped into event management by accident, it wasn’t the day job but I discovered that I appeared to have a talent for organising events that I didn’t know I had….and of course you may also have such a talent?  

Course Outcomes: 

I will give you an overview using my The Event Expert 7 Step Event Planning Process and walk you through how an event manager designs, plans and delivers events or festivals

I will also sign post to your next steps and how you can capture your events enthusiasm and take it to the next level and learn to be an event manager. 

Take action in other words and then the magic begins!  

It is suitable for all types of business and public events      

Frequently asked questions

1. What are the course requirements?

Pen, paper or a note taking device but more importantly a willingness to have a go! An internet connection would be helpful but not essential

2. Do I need to have run events before to go on the course?

No, you don’t. But an interest in events and a love of attending them is a must!

Your Event guide: Chris Powell, The Event Expert 

Chris Powell is Director of The Event Expert. Chris has been designing, planning and delivering events for 24 years. In that time, he has been a local authority events manager and events director of a range of events and festivals, as well as helping a variety of organisations to deliver their events – as a freelance events manager and consultant. 

For the past 20 years he has also been helping clients from the world of business, exhibitions, education, sport, the public and charity sector, training, tourism, creative agencies and festivals develop the ideas, skills and confidence to go it alone: run their own events. He specialises in providing on line, in-house and virtual webinar events training and consultancy services to accidental, occasional and professional event managers across the UK, Europe and the Middle East. His clients include some very well-known names. He’s an in-demand event specialist. 

He is a self-confessed event groupie...a lover of all thing’s events and a student of event management; keen to know what the latest event trends are and perhaps somewhat modestly suggests he is still learning to be an event manager! 

However, with some 500 events successfully completed and over 5000 events managers trained, it’s safe to say that there is not much Chris doesn’t know about the ‘how to’ of successful events. 

He is a regular blogger on all thing’s events, a speaker and author of two event planning books. Work with or listen to Chris and you will get clear, logical and easy to follow advice based on his 20+ years of practical events management experience. He does indeed practice what he preaches. 

Your investment:

One hour of your time…That’s it…which could change your life?

Cost: There is none its…FREE.    

I really do believe that you will find the course incredibly helpful as you seek to learn the event planning ropes and take the next steps.

Interested? Want to learn to be a great be an events manager? Then don’t delay sign up now…it could be the start of something very special

PS: Imagine having the confidence to run your own events? To lead or be part of an event planning team organising charity, arts and sports events: exhibitions, shows and fares, parties and celebrations and know you did yourself…with a little help from someone who started…just where you did – knowing nothing about events!

Go on: give it a go: you just might have a talent for event management?

The Event Expert

Chris Powell

Chris Powell, The Event Expert specialises in helping individuals and teams design, plan and deliver their own high-quality event experiences. Chris has been designing, planning and delivering events for the past 20+ years. He has been a local authority events manager and events director of a range of events and festivals, as well as helping a variety of organisations to deliver their events – as a freelance events manager and coach.For the past 17 years, he has also been helping a wide range of organisations from the business; charity and public sectors to develop the ideas, skills and confidence to go it alone: run their own events. His clients include major corporates, local authorities, UK and European training companies, tourism, education, marketing agencies and individuals. Course delegates also range from first time and occasional event planners and students, right through to experienced event professionals. Examples of clients Chris has designed and delivered events courses for include Dior, Heineken, NATO, Council of Europe, Sharjah Commerce and Tourism Development Authority...to name but a few.With some 500 events successfully completed and over 3500 events managers trained, Chris does know a thing or two about the ‘how to’ of organising successful events. He loves nothing more than passing on his knowledge to today's and the next generation of event managers. He writes for key event industry sites, regularly gets asked to speak on all things events and is the author of two event management books namely:‘How to deliver outstanding corporate events’ (lulu.com)‘How to organise successful events’ eBook (Amazon)Chris’ company The Event Expert provides bespoke in-house event management courses and consultancy services on business, exhibitions (including stand staff training), community events, major sports events and festivals.Chris is an events groupie: a specialist: he does nothing else!

Course curriculum

  • 1

    Welcome to the course!

    • Course welcome from Chris Powell, The Event Expert

    • How to use this course - a quick walk through guide

    • Introduction and what will happen on the course

    • Types and styles of events

    • Before you begin, let's think events!

  • 2

    Let's get started! 7 Steps to the perfect event

    • 1. Purpose: Creating events...that will work

    • 2. Presentation: Designing knock out events

    • 3. Planning your event - making it happen

    • 4. Places...event spaces

    • 5. Programme - creating must see event programmes

    • 6. Event Promotion - sold out!

    • 7. Event production - delivering your event

    • Just a minute?

  • 3

    Next Steps...

    • Where to start your events journey

    • Why do I love event management

    • Event Management Training courses

    • Your event action plan

    • Course conclusion

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